How to Find the Right Keywords – Three Simple Tips to Get You Started
Just how do you find out whether a keyword is perfect for your website or not? While it is possible to increase traffic towards your site even with the wrong keywords, it might not really help your business. Because the goal of your online business is to attract clients who will be ready and very willing to do business with you, you need to focus on keywords that will attract qualified traffic to your site.
This is where you need to put into use your keyword research skills. Your first step should be to make a catalog of as many keywords as you can think of. There are a number of ways you can come up with keywords. Here are three effective major ways :
Borrowing ideas from your competition
You will have some homework to do if you don’t know who your major competitors are. If you don’t have any direct competition, of course you should have some rough idea of other companies or people within your niche market that you admire and would like to emulate. With these sites, you can then go ahead and follow the following steps to find out the kind of keywords they are using:-
Open the website of your choice,
Right click the text on the web page,
Select ‘view source’ from menu
At the top of the document search for <meta name="keywords" content="<em>these are their keywords</em>" />.
This is where you will get the keyword meta tag and in it you will find a list of all keywords used either on that particular page or the whole website.
Using a keyword suggestion tool
A keyword suggestion tool works by suggesting other keywords that you can use after you have keyed in one or more words in the tool. Depending on how popular the keywords are, and the kind of tool that you will use, it can suggest just a few keywords or hundreds of them. The moment you input your keywords, browse through the suggested words and add any words that you think will fit in your list.
Once you are done, you can even go ahead and add the new keywords you have got to the keyword suggestion tool and see what the tool will come up with. There are many keyword research tools out there but for starters, you can use Google Adwords Keyword Tool as it has proven efficient and user-friendly.
Figuring them out on your own
Even though this might seem like an easy one, it is not. It can be very difficult to come up with many good keywords as more often than not, you are always very close to the problem. This is because you know everything there is to know about your business hence tend to assume that maybe someone well educated in your business might search.
The challenge lies in the fact that maybe your ideal client isn’t as educated in your business as you are hence chances of them using the same terms you come up with are very slim. The trick lies in putting yourself in the shoes of your potential client, understanding their challenges and how you can help solve their problems. |
